HEY, I’m ALI

A Paid media specialist

Want to partner?

Your Paid Social Media Buyer Partner

I’m a Paid Social Ads Specialist who strategizes, builds and manages full-funnel ecommerce campaigns. I love social media ads—they’re the perfect blend of creativity and data analytics.

I carefully select clients with great products and even better brand stories. I become your partner who manages media buying, while also pouring my heart into media strategies to maximize growth.

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Paid Social Media Buying

Facebook / Instagram
TikTok
Pinterest
Snapchat

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Agency Consultant

Media Buying Management
Ad Creative Development
Client Management
Efficiency SOPs

Focus on aggressive growth with Your ads
(That’s What I do)

Over the last 20+ years I owned a full-service digital agency, sold it and then worked with the agency that bought it to build their paid media division.

Now I’m focused on getting back to what makes me truly happy—helping brands and agencies focus on aggressive growth.

With a specialty in fashion, beauty and lifestyle brands, I’ve managed over $5M in ad spend annually. My husband (who is a phenomenal art director and graphic designer—yep, I’m biased) and I have teamed up for 20 years to efficiently create designs that produce real results.

Ali Parmelee and Joel Waggener

Testimonials & Featured Clients

“Ali was truly an extension of the team while working together. She goes above and beyond her scope to partner together to grow your brand. She is always willing to strategize and try new things, breakdown goals, do deep dive analysis and she cares deeply about the success of the brand. She is also a genuine joy to work with!!! Ali will make herself available to help and does it all with a smile. I highly recommend Ali for her paid media strategy and management work - she keeps up to date on all of the many changes in the digital space to make my job easier and ensure we don’t miss a beat!”

Abby Whitmer, Vice President, Ecommerce at BeautyBio

“I loved working with Ali. She dedicates everything to her clients. Ali’s dedication to not only our paid accounts but also our brand strategy is something I’d never witnessed before – she truly cares about our success. Extremely talented, diligent, and determined. There is nothing she can't do! Highly recommend. ”

Lindsey Sullivan, VP of Marketing & Commerce at TAFT Clothing

“I have loved working with Ali. Her extensive knowledge has greatly benefitted our company and I have learned so much from her expertise. Ali not only knows her stuff but cares individually about her clients and is always proactive in her approaches to do what is best for her clients and make things work within our strategies.”

McCall Corbett, Ecommerce & Marketing Manager at Caitlin Wilson

“I had the pleasure of working closely with Ali in advertising during my time at Facebook. Ali is the full package - she was easily one of the most savvy advertisers I've ever worked with. She consistently kept me on my toes with new ideas - her ambition, creativity, and ability to bring an idea into fruition through careful planning and execution are some of the greatest qualities I observed. Another notable quality is that Ali is in the know. She was always aware of any industry or Facebook specific updates that would impact her clients. To be the best in this industry, you have to move as fast as it does - and Ali moves faster. The care she has for her clients shows in all of her work.”

Lesly Capote, Global Business Group at Meta

Focus on your growth with paid social

(That’s what I do)

Ecomm Clients I’ve Partnered with

BeautyBio

Caitlin Wilson

Nomadix

Lilla P

Nomadix

Lilla P

SpiritHoods

Taft

The Well Appointed House

META + TAFT CASE STUDY

While working with TAFT during my time at an agency, I had the opportunity and pleasure to work with Meta on a case study that focused on the Conversion API when it was initially rolled out.

Meta Case Study

Say “Hi”